One of many many fast-evolving elements of HubSpot is its reporting capabilities. These have improved considerably lately, eliminating the necessity for exterior reporting instruments except for Excel/Google Sheets. In truth, we use HubSpot Dashboards nearly completely for fast evaluation and metrics reporting for our shoppers. 

Inside the previous 12 months, HubSpot has not solely constructed up its report library however has additionally considerably expanded the capabilities of the customized report builder. You’ll need the customized report builder particularly in case you’re utilizing a lot of customized properties or doing advanced evaluation with a number of HubSpot objects.

In its present iteration, the customized reporting software permits you to create reviews based mostly on information from as much as 5 totally different objects. Along with object-based reviews, buyer journey reviews, attribution reviews, and funnel reviews might be created, however we’ll talk about these individually sooner or later.

Right here’s a fast have a look at the only object and customized reporting instruments.

Single-Object Experiences

Single-object reviews are the commonest reviews. HubSpot permits single-object reviews to be created for certainly one of eight objects:

As soon as you choose your object sort, you’ll have the ability to choose the properties you wish to report on. You may choose as many properties as you need on the Knowledge tab.

After which select those you wish to use to create your desk or chart on the Visualization tab. You too can use any variety of filters, but when there are a number of filters, they may all use AND logic.

Due to the restricted filter choices, the customized report builder will likely be a greater possibility, even in case you’re solely searching for reporting on a single object.

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Customized Report Builder

Are you seeking to report on a mix of offers and corporations? Or report on contacts and the touchdown pages they work together with? Or contacts and gross sales actions? In these instances, a multiple-object report is one of the best software. This performance contained in the customized report builder permits you to construct a report that features properties from 1 to five information sources (ideally, restrict your self to 2-3 sources per report), offering a option to get complete insights into what is definitely occurring along with your prospects and clients.

There are over two dozen accessible reviews within the multi-object report software (the precise quantity will range based mostly in your subscription and what functionalities you’re utilizing). Initially of the creation course of, you may choose which information supply would be the main one.

The report configuration display screen seems considerably totally different from the single-object report since you’ll be concurrently taking a look at properties (and probably exercise information) from a number of elements of HubSpot. 

Generally, a mix of properties received’t return any information or will return bizarre outcomes. As a result of conduct might be unpredictable, it is best to first create reviews in a desk configuration after which arrange a visualization (if desired) as soon as you already know you’re getting the info you want.

A number of-Object Experiences

As well as, the A number of-Object Experiences software supplies extra sturdy filter choices. Right here, you get the choice of selecting OR filter guidelines as an alternative of AND guidelines, in addition to the power to your personal customized filter guidelines utilizing a Boolean expression. 

One comparatively frequent method folks use that is to create reviews that present all contacts which might be in a sure lifecycle stage and are owned by a number of particular gross sales reps – e.g., the lifecycle stage is Alternative, and the Contact Proprietor is Steve or Mary.

Internet Analytics Limitations

Regardless of the numerous enhancements HubSpot has made to its reporting performance, one space the place it nonetheless wants to enhance is internet analytics. Whereas the built-in Site visitors Analytics reporting works fairly nicely for surface-level site visitors evaluation, it doesn’t make it straightforward to glean insights resembling “high natural pages.”

Sadly, neither does the customized reporting software since internet site visitors isn’t an object. Regardless that “internet actions” and “web site pages” can be found as information sources, you received’t have the ability to create a report that can present your touchdown pages with the quantity of site visitors damaged down by supply – and the related contacts created by means of every. At current, you may solely get this by amassing the info individually from every touchdown web page, which is inefficient and breaks down when you have a big quantity of touchdown pages to research.

Hopefully, HubSpot will make it attainable to create customized internet analytics reviews within the close to future as the info is clearly there – it is simply not accessible outdoors of pre-built sections.

Create Experiences With a Dashboard In Thoughts

Although generally it is necessary to create a report back to reply a particular query, generally, you can craft higher reviews in case you go into the duty with a dashboard in thoughts. Given the variety of choices accessible for creating reviews, it may be straightforward to get misplaced in case you’re simply exploring the software.

Moreover, whereas reviews might be accessed instantly from the Experiences checklist, they work greatest when added to a related dashboard the place they are often grouped with different reviews on the topic to offer full context and create a complete view. For instance, for a gross sales dashboard, you might wish to create reviews that have a look at each offers and contacts. For a marketing campaign dashboard, you’ll need a mixture of gross sales and advertising reviews so that you could get a view of how the marketing campaign has carried out at producing leads that convert into potential clients.

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