We had been gratefully slammed for many of 2022 – how about you?! Whereas our purchasers stored us tremendous busy, we nonetheless discovered time to launch terrific advertising and marketing assets, share our favourite HubSpot ideas, welcome a number of new awards, and announce a brand new fractional HubSpot Admin service (🔥). Take a look at our recap with hyperlinks for some incredible checklists and step-by-steps to get you shifting by way of 2023!  

Prime 6 HubSpot Ideas of 2022

As a HubSpot Diamond companion, we just about eat, sleep, and breathe HubSpot. And we like to share what we all know! Listed here are our HubSpot posts that obtained probably the most site visitors final yr:

1) Salesloft & Outreach

Fascinated with including Salesloft or Outreach to your HubSpot or Salesforce integration? Be certain you recognize what you are moving into! Typically, three’s a crowd. Take a look at our publish: Three’s A Crowd: Why Including Outreach or Salesloft To Your HubSpot/Salesforce Integration Is A Unhealthy Thought.

2) Google Analytics 4

No matter which tier of HubSpot Advertising and marketing Hub you are on, for those who’re presently utilizing Google Analytics for web site analytics, it’s best to arrange GA4. And we inform you how in our publish: Transitioning To Google Analytics 4 For HubSpot Customers.

3)  HubSpot Sequences Device

Do you need to squeeze extra chilly emails out of your overworked gross sales crew? You possibly can automate customized sales-focused emails by utilizing the step-by-step course of outlined in our publish: How Entrepreneurs Can Leverage The Sequences Device In HubSpot Gross sales Skilled.

Oldies However Goodies

The beneath HubSpot ideas continued to rank extremely excessive final yr, so we embody them in our 2022 wrap-up:

4) Automated HubSpot Emails

Query: What’s the trick to sending recurring emails in HubSpot?
Reply: Engineer a intelligent set of workflows.

And all is revealed in our publish: 

How To Ship Automated Recurring Emails Utilizing HubSpot Workflows.

5) Custom-made Photographs

HubSpot has many choices for personalizations inside its CRM, however there is not a easy resolution for customized e mail photos. We element how one can create and use buyer photos in our publish: Solved: How Do I Add Customized Customized Photographs To HubSpot Emails?

6) HubSpot Comms

There are a number of key variations between HubSpot Templates and Sequences vs. HubSpot Emails and Workflows that it’s best to know. Dive into our publish: HubSpot Sequences Vs. Workflows: What’s The Distinction? to study extra!

Prime 5 Advertising and marketing Assets of 2022

Let’s begin with the free goodies! 

1) Touchdown Web page Guidelines

Touchdown pages are probably the most important parts of a profitable advertising and marketing web site. However what are the very best practices to strategically focus your web page? The Final Touchdown Web page Guidelines offers you what it’s good to know to create profitable touchdown pages that entice and convert prospects! 

2) Final Webinar Guidelines

Webinars show you how to create buzz and, for those who invite the suitable trade consultants or companions to take part, give you a chance at cross-marketing (i.e., extra potential 👀 in your content material!). Moreover, with the suitable technique, you may get a number of items of gated and ungated content material out of a single webinar that may drive site visitors for weeks and even months!

Entry our Final Webinar Guidelines for 29 must-do Pre-webinar and Submit-webinar duties that may show you how to run a easy, well-attended dwell occasion!

3) Final Guidelines for Creating Pillar Pages & Matching Ebooks

Need extra bang in your content material buck? Get the Final Guidelines for Creating Pillar Pages & Matching Ebooks to streamline your inbound efforts! Create pillar pages in your website positioning and matching PDF ebooks for gross sales collateral/inbound efforts within the smoothest approach potential by following our lead! We have run by way of this course of sooooooooooo many instances and have refined it to a fantastic artwork. Take a load off and get the guidelines! 

4) HubSpot’s Annual Inbound Recap [On Demand Recording]

With HubSpot rolling out characteristic updates and releases every week and an onslaught of bulletins forward of their premier annual Inbound convention, it is extremely difficult to remain on prime of latest capabilities. Final yr, we made this simple by revealing the most well liked adjustments in a webinar you possibly can entry On Demand. Take a look at the recording and be sure to are up-to-date! 

5) Social Promoting Ideas

Possibly you recognize a factor or two about utilizing LinkedIn, Instagram, Reddit, and the like to boost model consciousness. However how do these efforts tie into gross sales? Obtain our Social Promoting slide deck to make your time on social work for your enterprise!

Orange Advertising and marketing 2022 Awards

We have been graced with a lot of awards and recognitions by way of the years. Final yr we proudly accepted:

🏆 Girls’s Enterprise Enterprise

Orange Advertising and marketing gained a nationwide certification as a Girls’s Enterprise Enterprise by the Girls’s Enterprise Enterprise Council – West (WBEC-West), a regional certifying companion of the Girls’s Enterprise Enterprise Nationwide Council (WBENC).

🏆 American Enterprise Awards®

Orange Advertising and marketing took out the Bronze Stevie Award for Greatest E-book for our launch of The Fact About B2B Advertising and marketing from the American Enterprise Awards®!  

🏆HubSpot Affect
Awards

The HubSpot Affect Awards acknowledge HubSpot options companions for distinctive shopper work. Orange Advertising and marketing obtained this recognition for a case examine relating to a shocking consolidation of a fancy gross sales and advertising and marketing tech stack onto HubSpot, which elevated the shopper’s Closed/Received Income related to Advertising and marketing Certified Leads by 38%.

New Case Research

How does Orange Advertising and marketing’s full-service work? Discover out in our new case examine! Learn the way Amberdata, a blockchain and crypto asset knowledge firm, consolidated its startup gross sales and advertising and marketing stack into one built-in HubSpot resolution, driving explosive development in 2022 and past.

Fractional HubSpot Admin Service

We launched a brand new service in 2022. HubSpot is easy to implement and is exceptionally user-friendly. Nevertheless, understanding how finest to arrange gross sales and advertising and marketing automation and sustaining your CRM as time marches on and increasingly knowledge flows in can take effort and time. So, why not let the consultants professional? 

Orange Advertising and marketing now provides a service that allows you to deal with technique, lead technology, content material, paid, and all issues advertising and marketing whereas we deal with HubSpot – making certain your content material, leads, and CRM are optimized and working effectively and successfully. It is price a chat to see the way it works 😎 

Extra HubSpot Ideas in 2023

We assist technical founders and entrepreneurs entry all the knowledge they should crush it in 2023! Do not miss any of our HubSpot and startup/product advertising and marketing ideas! In case you are not already signed up for our weekly e-newsletter, subscribe to proceed receiving lead technology and inbound advertising and marketing recommendation!